CLARINS
Exploring every facet of beauty
The challenge
To support Clarins in its consumer knowledge needs, both in France and in its international markets.
Our solution
A variety of methodological approaches, tailored to the need for exploration, diagnosis or testing, including:
An ethnographic research to understand make-up usage and attitudes, or the impact of COVID on French women’s relationship with beauty.
Online interviews to establish a diagnosis of the Unlimited subscription offer, and to inspire its future orientations. Concept tests in France, China, the UK and the USA, to explore new positioning scenarios for major skincare and makeup franchises.
Blackbox input
We use and combine every year a wide range of tools, from ethno research to group research, including semiotic maps, the decoder and the concept lab.
« It’s always a pleasure to work with blackbox team. I can entrust them with very strategic projects because their recommendations are always clear, relevant and impactful. They’re a ‘solutions’ oriented, flexible consumer research partner that listens to its clients, even in complicated contexts. I highly recommend them. »
