VILAVERONI
Bottling up Italy
The Challenge
Help the Vilaveroni brand in regaining leadership in a rapidly growing prosecco market, aiming for increased shelf visibility and enhanced perceived value.
Our solution
A full brand refresh, allowing Vilaveroni to regain personality, reconnect with its Italian heritage, and convey a more contemporary image.
The new identity, more modern and refined, boasts a touch of Italian whimsy while remaining reassuring and ensuring immediate recognition.
A new branding strategy rolled out across the entire range of wines: featuring different origins, sweetness levels, colors, and an organic offering. To make every moment sparkle!
